Apollo · Hyro Creatine Launch · Wireframes v2 · 2026-04-23

Creatine Launch Wireframes

V2 copy pass. Tightened every section against the Neutonic reference (clean, ingredient-led, Creapure®-named, anti-AI voice) and the direct-response + humaniser skills. Structure is the same as v1. Copy is rewritten top to bottom.

Paid landing

Hyro Creatine Lander →

/pages/hyro-creatine

Long-form DR flow, single scroll. 11 sections. Lapsed Lifter persona at launch. Anchors to buybox.

PDP

Creatine PDP →

/products/raspberry-creatine-electrolytes

Transactional hybrid. Buybox above fold, deeper science below. Single template for both flavours.

How to read these wireframes

Top-right badge on each section shows section name + reuse status.
Viewport switcher bottom-right: toggle between mobile 390w, tablet 768w, and desktop full-width.
Grey hatched blocks = image placeholders (labelled with what goes there).
Yellow sticky notes flag open questions or assumptions I've made.

REUSE — existing NSS section, no dev work TWEAK — config/copy change only NEW — build required

Source docs

projects/creatine-launch/wireframe-scaffold-v1.md — the structural scaffold behind this wireframe
projects/creatine-launch/site-plan.md — confirmed decisions from Nathan/Steve
projects/creatine-launch/homepage-copy-v2.md — homepage direction (separate from lander)